A way to add passive charity donation to shopping cart transactions
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Note: If any of these services already exist or a similar service exists, please alert me in the comments so that I can promote it and amend this post.
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Option 1
A shopping cart service (like Big Cartel or Shopify) that automatically adds an additional 1%-2% fee to each paypal transaction, which, at the end of each month, is donated to the sellers preferred charity. Buyers would receive a notice upon the completion of the transaction, that a small percentage of their total was donated to charity by the seller.
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Pros: If very user friendly and easily editable to match existing websites, it could easily take over the market as preferred shopping cart; by alerting consumers that even a small portion of their sale is going to charity, it will bring attention to the charity and positive press to the seller
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Option 2
Ideally—An option within paypal itself to use a portion of the percentage they already take and donate it to a charity (making it a write-off for paypal, not paypal users). For example, if your paypal fee is 2% + $0.30 USD, 1% would go to paypal and 1% would go to a preselected charity
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Realistically—An option within paypal itself to add an additional 1% donation fee to each transaction. (making it a write-off for the user not for paypal)
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Pros: Easiest to integrate; would be the most widespread in all communities; would make Paypal seem like less of a necessary evil
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Cons: Transparency with Paypal, organization of information hierarchy to make this user-friendly to the masses (Paypal isn’t the most perfectly designed system by far); Paypal execs would have to have seriously big hearts to adopt the ideal method
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Option 3
A new paypal-like service in which all profit from fees would be donated to a charity of your choosing. This would be a much larger undertaking and because of the ubiquity of Paypal would be the toughest to sustain but in the end would be the most rewarding for charities.
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Pros: Most money donated (highest percentage going directly to charity), self-contained so startup would have most control over design and implementation.
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Cons: Paypal is so widely used that a completely new system may take years to be properly adopted
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Why it should exist:
There are currently not a whole lot of solutions for passive donation through online transaction. I believe that these afterthought tiny donations with each transaction could make a giant impact to many charities. While many charities offer a somewhat passive way to donate (signing up for monthly automatic donations) this still requires an upfront commitment and also limits the donation to a specified amount. People are also most likely to cancel this sort of transaction if they come upon tough times. If the donations were flexible based on how much money you are taking in, people are more likely to continue using the service. Also, individual one time contributions (or even monthly continual contributions), unless publicized by the donator, do not virally encourage other individuals to donate. Having a service that makes the buyer aware with each transaction advocates for the charity over and over again encouraging more donation and bringing visibility to the charity.
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Steal My Idea is a new addition to my blog in which I share ideas I have that I am unable to bring to life on my own. Some will be silly, some will be for the greater good, all are free for the taking if you have the desire and means to execute them.
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